Infrequent flyers

Most air travel forecasts predict a long-term rise in demand, with limited consideration of any limits to growth. However for any given population there will be those who have not flown recently, as well as those who never have flown. For the UK, about half the population respond to travel surveys that they did not fly in the previous 12 months. We call these the ‘infrequent flyers’.

Little is known about this group, including  whether they are likely to fly in the future. Anne Graham, of the University of Westminster, and I recently published findings of an analysis of the characteristics of this group and the reasons for their travel habits, using a survey commissioned by the UK Civil Aviation Authority. We found that infrequent flyers make up a heterogeneous consumer group whose non-flying is influenced more by budget constraints and personal circumstances than specific aviation factors such as fear of flying.

The proportion of infrequent flyers in the UK population has remained stable over time. Our findings do not suggest that this is likely to change in the future, so the infrequent flyers are unlikely to be a source of future demand for air travel on account of their increased propensity to fly.

Our paper: Graham&Metz JATM Infreq flyers published