If you really want to get right down to it, adults love to color as much are their kids do. If you dont believe us, think about all of the artists that do oil and watercolor paintings, those that do pen and ink drawings and watercolor pencil drawings and artwork. This is simply the more appropriate and acceptable way for adults to continue coloring as we all did as kids. This is partially why both adults and children alike really enjoy having SpongeBob printable coloring pages available to them to color on.
Coloring books are a thing of the past. Kids today arent as thrilled by a basic coloring book as children a generation ago. That is because these children have been spoiled by all the fantastic new methods of coloring using the computer or with fancy markers and pens. While you might get away with a coloring book and crayons for a long car trip, dont expect your school age children to sit quietly at the table coloring pictures the old fashioned way - there is a something better around, and they know it.