The lines of your coloring page are the rules you need to share with your team, share with them the boundaries. They are more likely to stay with in the lines if they know that they exist. Next by holding the work up for group and team acceptance they become their own self policing force. They can set self expectations and make constructive self criticism as well. The reward is acceptance and recognition from the team, an old saying is that a person can starve without any feedback, but only needs one good compliment to be filled to overflowing.
While coloring pages may seem simple in the minds of parents and other adults these days, they are often the passport into a more creative style of play. Yes, your child will simply color the picture online, but by doing so, she is learning not only to stay inside the lines, but to balance color and texture and to simply use her imagination. If a coloring page for kids is the first step into a full-fledged imagination based entertainment package, it is unlikely many parents will find them simple for long.